"Minimal and elegant dresses, perfect for the brides who would prefer a traditional simple dress. They also provide suits for the groom. The experience is worth the visit!"

"Hope was so kind and made me feel comfortable and beautiful, as it was my first time trying on wedding dresses. Every dress she chose for me was gorgeous, but the first one she picked was the one! Being a Chico local, I’ve only heard great things about this shop and my experience was no different. Hope made everything effortless! She’s the best 🩵 , and I definitely recommend her."

"The idea of wedding dress shopping was such an overwhelming thought for me. As soon as I stepped foot in A&E, my experience was amazing. Zoe was incredibly talented and I swear she didn’t pick a dress out for me that I didn’t like. She was incredibly personable and learned my style very quickly. Thank you SO MUCH Zoe for making my dress trying experience a memory that I will never forget."

"I recently said Yes to the most perfect dress at AE Bridal with the help of their amazing staff. Hope had a way of making me feel comfortable not just physically in the dresses, but emotionally as I felt a range of emotions. With her support and way of asking me the right questions, and answering mine in turn, I have never felt more confident making a decision especially one that is so important."

"I had the BEST bridal experience at AE Bridal. Hope was amazing and she helped guide me through the process, made me feel so comfortable and heard, and added so many special touches. I said “yes” to my dream dress and am so happy to have had this experience here. I would recommend AE to any bride"

"AE bridal has not only the most beautiful dresses , but the nicest girls helping you find your dream dress. it couldn’t have been more perfect working with bekah. she truly picked up on what i liked and didn’t like & kept those in mind throughout every appointment. she’s the biggest hype girl and so enthusiastic. the dress i chose was actually what bekah had in mind for me based off of what i like!! the dress i purchased is so beautiful, amazing quality, and nothing like i could’ve ever imagined for my perfect day. i am so thankful i chose such a welcoming and fun place to purchase my dream dress!"

"Had a great time dress shopping with Hope today!! She knew exactly what i was looking for from my Pinterest board and made me feel extremely comfortable during the whole process. Would recommend!!"

"I had the most amazing experience at AE bridal. My stylist, Hope was able to find my perfect dress is only 3 try ons! Their attention to detail, communication and kindness made getting my wedding dress a stress free experience. I also love how they give you the real dress try on atmosphere like you see on tv. The different try on packages also make it so easy to tailor the appointment to fit your needs. They made me feel so special and beautiful! Thank you so much!!"

"I had the most amazing experience at Always Elegant Bridal in Chico. My stylist Hope was one of a kind and the sweetest soul. She picked out a dress for me that I would have never thought of but when I put it on I cried tears of joy. I have never felt so beautiful! The service, the personalized care, and the kindness of the staff made this experience unforgettable."

"Zoe at Always Elegant Bridal in Chico was a huge help in picking out my dress! I met her when I was there helping my friend choose her dress, and I thought to myself “I have to work with her.” I’d already been to a different shop with a different vibe, but Zoe just seemed to get me. She had a tough crowd of my mom and other matriarchs in our family/friend group. She made me feel comfortable in my body even when a challenging dress didn’t quite look right. Zoe was able to take the feedback from my crew and myself to find the perfect dress. Jana, one of their more popular seamstresses, was also a pleasure to work with. I was so concerned that the dress wasn’t going to fit due to increasing workouts on my part, but somehow she budgeted for any change and the dress was so comfortable to wear."

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