Wedding Dress Shopping: Online vs. In-Store

Wedding Dress Shopping: Online vs. In-Store

If you ask us, wedding dress shopping is undoubtedly the most exciting part of wedding planning for brides-to-be! It's a moment many have dreamed about since childhood, envisioning walking down the aisle in a stunning gown that reflects their unique style and personality. With the rise of technology, brides now have two main options when it comes to wedding dress shopping: online shopping and in-store visits. In this blog, we’re going to explore the pros and cons of each approach, so you can make an informed decision on how to find the dress of your dreams! 



The Online Shopping Experience





Online shopping provides the ultimate convenience, allowing brides to browse through a vast array of wedding dresses from the comfort of their own home. They can shop at any time of the day, even during late-night browsing sessions!



Online stores offer a wide range of wedding dresses, catering to various styles, sizes, and budgets. Brides have the freedom to explore numerous designers and collections all at once, opening up a world of possibilities.


Price Comparisons

Online shopping enables brides to compare prices effortlessly and find the best deals without hopping from one store to another physically. It’s certainly a time-saver if your budget is strict!



Some online stores offer made-to-measure options, giving brides the chance to create a personalized wedding dress that perfectly fits their measurements and preferences.


An experience that's still rewarding! 

Here at Always Elegant, we're so happy to be able to offer our brides an experience through our online store if you choose to not have an in-store experience!


Picture this: Your bridal journey, but with all the cozy vibes of an in-store appointment, right from the comfort of your couch! Check out what we've got: Borrow a dress to rock at home, snag a sample gown at a total steal, or go ahead and customize your wedding dress without even stepping out. So, whether you're on a budget, working on a tight schedule, or just loving with a super chic and modern style that's MIA in nearby stores—guess what? We're the spot you've been searching for!






Lack of Physical Experience

The most significant drawback of online shopping is the absence of a hands-on experience. Brides miss out on the opportunity to feel the fabrics, see the dress's movement, and try it on to see how it fits their body shape. You also miss out on the chance to work with a stylist one-on-one, who can really hone in on your personal style and preferences to find your dream gown. 


Sizing Challenges

Online sizing charts may not always be accurate, leading to potential issues with fit and alterations.


Returns and Exchanges

The process of returning or exchanging a wedding dress can be cumbersome and costly. Brides need to carefully read the return policies of online stores to avoid any unwelcome surprises.


The In-Store Shopping Experience




Personalized Assistance

Visiting a bridal store allows brides to receive personalized attention from knowledgeable consultants who can guide them through the selection process based on their preferences and body type.


Hands-on Experience

Trying on wedding dresses in-store provides the emotional and physical experience every bride dreams of. It allows them to see themselves in various styles, walk in the dress, and envision how they will look on their big day.


Instant Gratification (in certain cases)

Once the perfect dress is found, brides can sometimes take it home the same day, eliminating the need to wait for shipping. This is a special case, as it really just applies to trunk sales; however, it’s a fantastic opportunity to get your dress as soon as possible that never happens with online shopping! 




Time and Effort

Wedding dress shopping in-store can be time-consuming, especially if brides need to visit multiple boutiques to find the right dress.


Limited Selection

Some smaller boutiques might have a limited collection, which could hinder brides who are looking for a more specific style.



Ultimately, whether you choose to shop for your dream wedding dress online or in-store depends on your personal preferences and priorities. If you value convenience, extensive options, and price comparisons, our online selection is the perfect option for you. Make sure to browse our online store. However, if you desire a more intimate and hands-on experience, with the guidance of experienced consultants, visiting a bridal store might be the way to go! Here at Always Elegant Bridal, we love it when brides decide to come visit us in-store so we can offer them an unforgettable bridal gown shopping experience. We’re also more than happy to help you have an incredible online shopping experience!  Book your appointment with us today!