It’s The National Bridal Sale!! | July 17-26

It’s The National Bridal Sale!! | July 17-26

It’s The National Bridal Sale!! | July 17-26. Mobile Image

Jun 28, 2022

It’s not just a sale, it’s an event where you can find your dream wedding dress for less. Experience in person at Always Elegant Bridal the magic of the moment when you discover the gown that is just right for you!
The best part? You can take your gown home that day! Your best shot at scoring your dream wedding dress at a dream price is on the first day of the sale, July 17th. If you can’t make it that day (no worries) we are extending the sale through July 26th. Shop early for best selection! We recommend scheduling appointments for this event so we encourage you to book now. Can’t come to see us in person for a personalized bridal experience, don’t you worry! We can shop our online shop A|E to BE and use coupon code NBS22 for even more of a discount!

We believe every body is beautiful; which is why we carry sizes from size 6 through 28, included in this event. We have a variety of gorgeous sale gowns from simple and elegant to lace and romantic. Preview our selection on Instagram: @aebridal or on our Pinterest boards dedicated to this event to help you pre-shop. All of the dresses are sold in the current condition that they are in and all sales are final, so we will only be accepting cash or credit when purchasing a sample sale dress. Gowns are first come first serve and must be paid in full; we are unable to hold any of our sale items. Please do not hesitate to contact us with any questions. Below is a sampling of the beautiful dresses that are included on this week long event!

Inga | Sottero & Midgley | Ivory over Nude/Pewter Accent | Size 16 (click here to shop this look now!)

Dasha | Sottero & Midgley | Ivory over Nude | Size 16 (click here to shop this look now!)

Cammi | Wilderly | Almond/Champagne/Ivory | Size 10 (click here to shop this look now!)

6654 | Stella York | Ivory/Silver/Ivory | Size 24 (click here to shop this look now!)



If you are not all about the crowds, try to shop the sale on a weekday instead of waiting for the weekend. The store will likely be less busy, and you’ll be able to try on more gowns and ask more questions.

Browse the store website or designers sites before you visit the story to consider your favorite styles and details, so you know what to look for as you’re sorting through racks of sale dresses.

If you’re after a true steal, don’t place too much emphasis on a few missing beads, a small spot or loose thread. With a major clearance sale, not all dresses will be in perfect condition, but it’s nothing some vision and a great seamstress can’t perfect for you.

If you are shopping a major bridal sale, try to limit your entourage to one or two people max. Although it’s a special moment you want to share with those closest to you, having too many opinions in this scenario can distract from what’s really important: how you feel in the dress.

Know that you may, or may not walk out of the store with your dream dress at a great value. If you find it, don’t be afraid to commit. If you walk out…it might be someone else’s dream dress tomorrow! Some say the dress picks you…When you know, you’ll know! Get ready to say…YES to the DRESS during our biggest sale of the year!We are here to help! Ring us in Yuba City at 530-755-4282 or in Chico at 530-487-7110 and/or book an appointment on our website. We can’t wait to style you!

~Always Elegant Bridal Styling Teams~

List of designers that will be available during the sale: Allure, Allure Couture, Allure Romance, Blush by Hayley Paige, Lillian West, Martin Thornburg, Sophia Tolli, Maggie Sottero, Sottero & Midgley, Rebecca Ingram, Stella York, Wtoo, Willowby and Wildery